NBA LIVE 18 world-wide Launch 

RE-LAUNCH OF THE NBA LIVE FRANCHISE, THROUGH A DISRUPTIVE CAMpAIGN narrativE / ACTIVATION

Led the marketing behind the launch of NBA LIVE 18, which introduced THE ONE, an all-new dynamic career experience centered around the player, offering a unique experience through character progression, extensive gear customizing, and narrative branching - a first in the basketball video game genre.

Excited the player through culture with exclusive and limited-time gear, both in and out of the game, from the best lifestyle brands, only found in NBA LIVE 18 LIVESTRIKE’s, a strategy with external cultural brands tied to our player motivations, including BAPE, Pink Dolphin, Nike, and more.