General Mills Fiber One 

FIBER ONE LOSE THE DRAMA CAMPAIGN & PRODUT LAUNCH LED 

As part of the General Mills marketing team, led product launch and marketing for our new ‘Lose the Drama’ campaign, introducing an innovative solution to a consumer ‘snacking’ problem, so that they can now feel good about eating. The campaign drove velocity on the shelf including seasonal flavor product line extensions to deliver on consumer flavor profiles, solving for creating a new day part treat to expand the shelf at retail. 

Creating a new savory line extension still on retails shelfs today with multiple favors.