Dynamic Athletes Centric Madden + NFL Pro Bowl EXPerience

LED CONSECUTIVE MADDEN NFL BOWL ACTIVATIONS WITH NFL ATHLETES & ENTERTAINMENT PARTNERS

Reimagining the Pro Bowl experience, we placed athletes at the heart of the action. By collaborating closely with players and leveraging their unique stories, we crafted a campaign that brought fans closer to the personalities behind the jerseys, enhancing the game’s authenticity and appeal.

This also included integrating Madden as official event for the first time ever as part of the Official Pro Bowl Games, that was formally awarded points to the winning conference live on ESPN's Sunday broadcast.