Madden NFL 25 GTM CAMPAIGN lead

LED THE GTM INTEGRATED CAMPAIGN, INCLUDING COVER ATHLETE CHRISTIAN MCCAFFREY: AS THE NEW FACE OF MADDEN 25

Embarking on a thrilling journey, we unveiled the Madden NFL 25 campaign and cover athlete, transforming a routine reveal into a football-centric celebration. Collaborating with athletes, designers, and fans, we orchestrated a campaign that resonated across the sports community, setting the stage for an unforgettable launch.

The launch included an omnichannel approach, leveraging a star-studded line of talent, athletes, NFL teams, and influencers to drive awareness and reveal the enhanced gameplay innovation, "Boom Stick," to millions of football fans, delivering on our community's #1 requested feature: the return of the hit stick.