Madden NFL RATINGS DEBATE AND 99 CLUB GTM CAMPAIGN 

In a week-long spectacle, we celebrated the elite athletes of Madden, inducting them into the prestigious 99 Club. Through engaging content and fan interactions, our team highlighted the dedication and prowess of these top-tier players, fostering a deeper connection between the game and its audience.

Madden and ESPN joined forces to lead the cultural ratings discussion across our game and the NFL as a whole - to once again spark debates and conversations via the top linear programs like SportsCenter, Get Up!, First Take, and NFL Live with our Ratings formula at the center of the conversations.