PGA TOUR Launch 

LED THE CAMPAIGN FOR THE WORLD-WIDE LAUNCH / RETURN OF EA SPORTS PGA TOUR

Launching the EA SPORTS PGA Tour, we crafted a campaign that resonated with golf enthusiasts worldwide. By collaborating with professional golfers and integrating authentic course experiences, our team ensured a launch that was both impactful and true to the spirit of the sport.

With the mission to accelerate golf in boundless pursuit of the future and insatiable love of the game. Managing all aspects from player insights to pre-launch strategies, clear leadership presentations for updates and investment, leading an international cross-functional team, and partnering with the golf governing bodies to deliver on bringing PGA TOUR back to the market.