EXPERIMENTAL Masters Augusta Event 

THE FIRST EVER EA SPORTS PGA TOUR & MASTERS @ AUGUSTA NATIONAL EVENT - View Article

At the iconic Augusta National, we orchestrated an event that celebrated the rich history of the Masters. Through meticulous planning and collaboration with golf legends, our team delivered an experience that honored tradition while introducing innovative elements to engage a new generation of fans.

Created an unmissable moment before the Worldwide launch of the PGA TOUR, leaning into the biggest moment in Golf, the Masters. Augusta National Golf Club to Hosted Road to the Masters Invitational on Sunday, April 2, 2023 - Amplifying through community, creators, and partners, showcasing our proximity to sport, to get players to download, play, and share their experience, as the first-time time they will have a chance to play the premiere golf game featuring the #1 most requested feature from our players: The Majors.

Energetic Augusta Crowd Celebrates Video Game Competition (masters.com)