Positioned MADDEN AT THE INTERSECTION OF GAMING X ENTERTAINMENT

In a groundbreaking collaboration, we merged the worlds of Madden 23 and Nickelodeon, creating a dynamic crossover that captivated audiences of all ages.

This partnership showcased our team’s ability to blend diverse brands seamlessly, resulting in a unique and entertaining experience.

Led the activation behind elevating the Madden brand within the entertainment space and growing our prospective audiences to become more than a video-game, blending cultural, sport, film & tech, in a Nickelodeon movie.